Line store in Shanghai with best BT21 merchandise and display – WuJiaoChang branch (How to go, what to expect, and is it worth it to visit the SOHO Fuxing branch)

Before heading over to Shanghai I already knew that there were already some LINE stores that offered BT21 merchandise.

Initially I went to the SOHO Fuxing Plaza (Xintiandi area) branch and I was a little bit sad because it was small and only had cardboard standees of BT21 characters. If you still want to visit the SOHO Fuxing Plaza branch, I’ll put the address down below.

I’ll show you some photos:


After roaming around, I asked the staff where can I find the other branch. I couldn’t understand his mandarin so I asked my dad for help.

Wujiaochang branch was a little bit far and so I was hesitant at first but my parents told me since we had time we might as well check the Wujiaochang branch.

How to go to LINE Store Wujiaochang branch :

1. Get down at Wujiaochang station (Line 10, exit 5)

2. As soon as you go out of exit 5, there is like a huge plaza and you’ll see different numbers with different exit points

3. Walk over to #2, you should see this sign

4. Walk towards Handan Road

5. As soon as you get out of Handan Road:

you’ll see this when you go out
walk straight
and you’ll notice this 2 bridges on your right
walk towards these 2 bridges
and you’ll see this building with LINE FRIENDS on your left
and that’s the Line Store!!

What to expect:

Unlike the SOHO Fuxing Plaza branch, the standees were not the cardboard ones (thank goodness) and it’s the standees you see at BT21 promotional videos.

Here are some photos!




they only sold the old designs – the pillows, passport cases, notebooks which were part of the initial release
Koya wasn’t seen TT

IMG_5525IMG_5526IMG_5527IMG_5528IMG_5529IMG_5530IMG_5531IMG_5532all photos taken using an iPhone

The Line store in Shanghai was the first BT21 store I encountered. Hopefully I’ll be able to visit the ones in Korea soonย ๐Ÿ’–๐Ÿ’–

Watch my Shanghai Travel Film!

๐Ÿ’š, R

Read more about my Shanghai adventures

LINE Store in SOHO Fuxing Plaza (Xintiandi branch) address:
SOHO Fuxing Plaza, 388 Madang Rd, Xintiandi, Huangpu Shanghai

* SOHO Fuxing Plaza B2 level is close to exit 5 of Xintiandi line, you can ride the escalators up to the 1st floor and head out the building to find the Line store.
My dad also noticed that the Line store is close to exit 6, so it’s up to you which exit number you’d prefer*

LINE Store in Wujiaochang address:
36 Guobin Rd, WuJiaoChang, Yangpu, Shanghai

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